The contest gives grade K-8 students the opportunity to show their understanding of economics and personal finance concepts through creative expression. Students demonstrate understanding of economic and personal finance concepts through an illustration. Students are given a pre-selected list of concepts to illustrate, but otherwise have creative freedom to design an illustration that best represents concepts such as entrepreneurship, markets, trade, productivity, human capital, natural resources, and others.

The program engages students in grades K-8, and provides an opportunity for students to show their comprehension, practice creative thinking, and hone their non-written communication skills. Students are encouraged by the program to further their study of economics having seen how the field is more than rote memorization or dull classroom exercises; participating teachers are supported with guidance and connection to resources and curricula that can help teach students about the topics included in the competition.